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Another decade has come and gone, leaving a slew of “Best/Worst of the Decade” lists in its wake (a few are, um, listed below) along with all the arguments they inspire. One interesting side of this decade in review is that it’s our first to be completely covered (and probably largely defined) by the hyper-media that is the internet. Not only have we had a full ten years of constantly updated news and entertainment as well as goods and services at our fingertips, but the advent of a generation whose collective and individual identities are documented, if not cultivated, online.
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iBloom 2.0 for the iPhone/iPod Touch has expanded on our highly successful app launched last April for NBC Universal’s Green Is Universal initiative. It includes all new flowers, a real time weather feed from weatherchannel.com, night mode requiring less care in the evening hours, Facebook Connect to keep your fellow virtual gardeners abreast of your blooming progress and more! Download it now from the iTunes Store for FREE!
Using social media to make marketing decisions is a great idea – if you know who you’re listening to.
A few weeks back, I had to take a new headshot for an upcoming speaking engagement. I brought two shirt and tie combinations to the shoot – a blue shirt with a pink tie and a white stripped shirt with a black tie with blue designs.
Prior to the shoot, I thought I’d conduct a little social media experiment. So, I posted a picture of both shirt-tie combinations on my Facebook page and asked my friends for feedback. The result? Blue shirt, but do it with the black tie (except my buddy Dan, who wondered if they could get another head – that’s what friends are for).
What’s the point? I knew I wasn’t simply asking a bunch of 18 year old goth teens for their opinions. As a result, I got good information.
DigitalLA hosted a crowd of nearly 300 for a recent “Movie Marketing: Online, Social, Mobile” panel on the Fox lot. Industry experts from Universal Pictures, 20th Century Fox, and Lionsgate discussed the evolving process of integrated online marketing campaigns, the importance of online influencers and the critical need to know who your target audience is for a specific release.
