U2 is arguably the biggest rock & roll band of our day. Formed in 1976 this band has massive staying power and a worldwide following that encourages the band to go big with its ideas, staging and cutting edge use of technology. The Live Nation produced 360 Tour is a rare sold-out stadium tour that features record-breaking live audiences, the largest-ever staging centerpiece known as “the Claw” and the largest live webcast now in repeats on the YouTube U2 Channel with nearly 10 million views to date.
By Guest Blogger, Mike Cooperman
Using social media to make marketing decisions is a great idea – if you know who you’re listening to.
A few weeks back, I had to take a new headshot for an upcoming speaking engagement. I brought two shirt and tie combinations to the shoot – a blue shirt with a pink tie and a white stripped shirt with a black tie with blue designs.
Prior to the shoot, I thought I’d conduct a little social media experiment. So, I posted a picture of both shirt-tie combinations on my Facebook page and asked my friends for feedback. The result? Blue shirt, but do it with the black tie (except my buddy Dan, who wondered if they could get another head – that’s what friends are for).
What’s the point? I knew I wasn’t simply asking a bunch of 18 year old goth teens for their opinions. As a result, I got good information.
It is with great regret that I must admit I forgot my camera when traveling to Seattle for a recent trip. I underestimated the photo opportunities provided by this stunning city by the sea. Having been there for work meetings, I felt I had seen it all before. I was wrong. Seattle has grown up to be an amazing city flush with technology cash and visual innovators. The landscape is evolving and the interplay between natural and man-made is breathtaking. If you are looking for a reasonable getaway and want a visual feast filled with diversity get yourself to Seattle immediately. And, don’t forget your camera!
Below are some recommendations for seeing and experiencing all that is urban and natural in this sometimes overlooked modern city by the sea.
DigitalLA hosted a crowd of nearly 300 for a recent “Movie Marketing: Online, Social, Mobile” panel on the Fox lot. Industry experts from Universal Pictures, 20th Century Fox, and Lionsgate discussed the evolving process of integrated online marketing campaigns, the importance of online influencers and the critical need to know who your target audience is for a specific release.
