Tuesday’s business cards were developed to go beyond being a mere medium for transferring contact information or subtle hints at our company’s identity. Instead, we wanted our cards to serve as an ice-breaker that would inject some levity into our introductions and make a memorable first impression. What’s more, we believe one of our major strengths is the personal attention and strong relationships we build with our clients — so what better way to help get to know us than by putting a face to the name on the card?

Each card is a unique, hand-tooled illustration that endeavors to reflect some of the character of the employee. With each new hire, our in-house photographer, Patrick Shipstad stages a photo shoot which provides the source material for the illustrations ( the rest of the photos are archived and may come back to haunt us at any time). Then I create the drawing in Adobe Illustrator, adding whatever embellishments (e.g., an asteroid, DeLorean, or magical hamburger) help further illustrate the personality of each person. It was important that the renderings work for both humorous images as well as more straight-forward, traditional portraits. A key factor was that each employee must be comfortable handing his or her image over to a new contact. Stylistically, we wanted something crisp and clean that was created digitally to reflect our area of expertise. Generally the images are white with high key greys to provide contrast with the strong reds of the logo and the mirror image silhouette that contains the contact information on the reverse side.

The end result has been a fun conversation starter for those we meet as well as a cool introduction for new hires into the lighthearted side of Tuesday Creative.