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Paper Effigy - Luxury Bag

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Paper Effigy - Camera

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Paper Effigy - Chicken Wings

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Paper Effigy - Congee

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Paper Effigy - Pork Noodles

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Paper Effigy - Wii

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Paper Effigy - NDS

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Paper Effigy - Shoes

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Au Yeung Ping Chi and his father

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There is a Chinese custom to burn paper offerings when someone passes away. This has spawned the business of making paper effigies where scaled-down versions of desirable items are rendered out in colored paper form and then burned at grave sites so that the deceased can receive them in the afterlife. These items have typically always been things such as gold watches, cars, or jewelry. But paper effigy designer, Au Yeung Ping Chi has taken that business one step farther and designs paper versions of trendy items because it “makes death seem less frightening” he said.

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Comic-Con

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Comic-Con

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Comic-Con

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Comic-Con

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This year marked my first trip to “The Con” aka Comic-Con .  In case you hate the internet, don’t watch television or were recently in a coma, Comic-Con is the largest comic book and “popular arts” convention held.  It is based in San Diego and was attended by 125,000+ fans.  For four days crazed fans descend upon the San Diego Convention Center and surrounding Gaslamp District in search of a chance to preview new releases, attend panels with their favorite stars and creators and be totally immersed in the world of comic related and influenced entertainment. In a word it was overwhelming. In a slew of words I’d say; packed, frenzied, loud, exciting, exhausting and inspiring. As a trade show veteran, I thought I had seen it all. What follows are some observations and tips from a Comic-Con newbie…

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Social Media is here to stay and will only continue to grow in its reach and influence.  Is your website social media ready? Being social media ready means making all your web and mobile content ready to be easily shared, posted, retweeted and so on. Integrating social media readiness into your marketing strategy is an inexpensive way to help distribute the content you work so hard to create. Let your great content work for you by adding Facebook “Like” buttons across key pages or share tools within your content. For instance, we enhanced NBCU Video On Demand to integrate share features across their Consumer Site. Now users can easily spread the word about their favorite On Demand movies like Vertigo, It’s Complicated or the documentary favorite Babies.

If you would like more information about how Tuesday can help make your site and promotions more social media ready, please contact Diana Scott (diana.scott@tuesday.com) 818-755-2241. Whether it is boosting your share features, creating games for people to play and share or integrating user generated content from your fan pages back to your site, we can help you.

At Tuesday we are lucky to count so many cool people among our friends, supporters and partners. We want you to meet the people who inspire us to do great work and keep us on our toes.

Q:  Name?

A: Nicole Walters

Q:  Company?

A: NBC Universal

Q: Title?

A: Digital Producer, Green is Universal and Healthy at NBCU

Q:  When did you first meet Tuesday Creative?

A: March 2009, when they bravely accepted an RFP to launch an iPhone app for Earth Week with a four week timeline!

Q:  What inspires you?

A: I’ve always been inspired by Nature. I spend so much of my time in front of, thinking about, and working with technology, that more than ever, I find solace in getting outdoors and appreciating the sounds, scents and sites of what’s “real”. It helps ground me.

Q:  What was the last film you saw at the movie theater?

A: Cop Out. Kevin Smith is one of my favorite film makers and fellow New Jerseyans.

Q:  What would you attempt if you knew you could not fail?

A: At first I was going to skip this question because failure would never be a reason that I wouldn’t go for something, but then it hit me. Flying. I don’t mean in an airplane or any other kind of craft. I mean just standing at the edge of a precipice and taking off. If there was no way to fail at that, I’d do it all the time!

Q:  What technology most changed your life?

A: The Internet. I’ve either been learning about it, designing for it or working in it in some capacity since the 90s and without it, I don’t even know what I’d be doing with myself right now.

Q:  Who would win in a street fight between a Blackberry, iPhone and Droid? Why?

A: Droid. I’m basing this on the idea that each of these devices would acquire the fighting acumen of their most popular user base (or the people I see using these devices the most, anyway): Blackberry would be a businessman, iPhone would be an artsy hipster and Droid would be the blue collar worker. I’m putting my money on the guy whose job requires eye-hand coordination.

Q:  What is your favorite food?

A: Home-made Italian. Preferably my mom’s.

Q:  What are you listening to right now?

A: I’m on a Black Crowes bender right now. They just released their 20th anniversary album, Croweology, which is an acoustic reimagining of a selection of their song library over the last 20 years.

Q:  What are you currently reading?

A: The Field by Lynne McTaggart. It’s about the “zero point field” where some people believe everything is in the universe is connected.

Q:  Any new and exciting news you’d like to share with us?

A: We’ve got so many exciting things in the works at Green is Universal and Healthy at NBCU! I’d love to share all the details but it would be a bit premature. I can say this: stay tuned for our fourth annual Green Week kicking off on Sunday, November 14th where we will be launching a new facebook app! For more details as they come in, like us on www.facebook.com/greenisuniversal.